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Work05Beauty in the Motherland

Beauty in the Motherland: One campaign.Many touchpoints.

Client
Beauty in the Motherland
Sector
Beauty / Events
Disciplines
360 branding, Campaign strategy, Online and offline marketing
Beauty in the Motherland exhibition aisle with magenta and blue zone signage and patterned tile columns
(01)OverviewBeauty in the Motherland

Project

Integrated branding and marketing for Beauty in the Motherland, connecting online and offline communication through one campaign world.

Context & brief

Beauty in the Motherland brings a distinct cultural and visual setting to beauty communication. Our branding and marketing engagement connects online and offline communication.

Our role

360 branding and marketing strategy, online and offline.

Creative approach

The event identity is built on magenta and electric-blue fields, orange accents and a modular band of patterned tiles: chevrons, concentric circles, waves, dots, lattice and stripes. The band can run along a bag, climb a pillar or frame a stage, so every surface of the event, from wayfinding and stage screens to passes, programmes and merchandise, reads as one world. Earlier campaign artwork used electric-blue and magenta geometry with portraits in gilded frames.

Deliverables

  • Event identity system
  • Stage and environmental graphics
  • Wayfinding
  • Print and accreditation
  • Merchandise
  • Online and offline marketing
(02)Project visuals(16) images

A campaign with presence.

Event environments(01)

Main stage with a magenta screen and patterned blue side panels
Main stage with a magenta screen and patterned blue side panels
Magenta wayfinding pillar and blue registration and conference signs
Magenta wayfinding pillar and blue registration and conference signs
Exhibitor booth with magenta fascia and patterned tile panel
Exhibitor booth with magenta fascia and patterned tile panel
Awards night stage and patterned table runners
Awards night stage and patterned table runners
Networking lounge with a magenta backdrop and patterned column
Networking lounge with a magenta backdrop and patterned column
Corridor of magenta portrait banners and blue hanging signs
Corridor of magenta portrait banners and blue hanging signs

Print and accreditation(02)

Event programme cover and spread
Event programme cover and spread
Invitation card, envelope liner and RSVP card
Invitation card, envelope liner and RSVP card
Media kit folder, booklet and press pass
Media kit folder, booklet and press pass
Guest, exhibitor and crew passes on branded lanyards
Guest, exhibitor and crew passes on branded lanyards
Woven wristbands and a ticket in a magenta sleeve
Woven wristbands and a ticket in a magenta sleeve

Merchandise(03)

Tote bags, notebook, bottle, pen and badge
Tote bags, notebook, bottle, pen and badge
Magenta, blue and white shopping bags with patterned bands
Magenta, blue and white shopping bags with patterned bands
Magenta and blue notebooks with branded pen and pencil
Magenta and blue notebooks with branded pen and pencil

Earlier campaign artwork(04)

Large-format display with portraits in gold frames in a shopping concourse
Large-format display with portraits in gold frames in a shopping concourse
Printed collateral with blue and magenta geometry and framed portraits
Printed collateral with blue and magenta geometry and framed portraits
(03)OutcomeBeauty in the Motherland

What the work does

The identity works at every scale the event needs: a main-stage screen, directional signage, a printed programme and a wristband all carry the same colours, wordmark and tile band.

Our role & scope

Branding / Campaign strategy / Online & offline marketing

Campaign applications from the KOKI AFRICA portfolio. Portraits © their respective owners.

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