Services(05) disciplines

What we do.

Strategy, design, media, marketing and digital, organised around the same brief so the work holds together.

(01)

Strategy

Positioning, audience understanding, messaging and campaign planning.

We help define what a brand stands for, who it needs to reach and what it needs to communicate. Positioning and messaging provide a working foundation for the creative direction, and campaign planning gives that direction a route into the world.

  • Brand positioning
  • Audience understanding
  • Messaging
  • Campaign planning
Beauty in the Motherland main stage
Beauty in the Motherland: event identity and campaign
(02)

Design

Identity systems, art direction, editorial, packaging and brand applications.

We translate the direction into a recognisable visual language: marks, typography, colour, image style and the relationship between them. The system gives individual assets a common point of view, and practical guidelines make it easier to use consistently.

  • Identity systems
  • Art direction
  • Editorial
  • Packaging
  • Brand applications
EnergySwitch stationery
EnergySwitch: brand identity and stationery
(03)

Media

Photography, film, motion graphics and 3D visualisation.

Production gives the idea a form: stills, films, motion and visual assets shaped around the brand, from single campaign compositions to continuing video content.

  • Photography
  • Film
  • Motion graphics
  • 3D visualisation
Lancôme product promotion artwork
Lancôme: product promotion design, 2021
(04)

Marketing

Social content, community management, digital campaigns and communication.

Marketing gives the work a route to its audience through campaigns, publishing and community activity. We plan and produce the content that keeps a brand present between launches.

  • Social content
  • Community management
  • Digital campaigns
  • Communication
Summit Medical Group website on a laptop and phone
Summit Medical Group: website, social content and video
(05)

Digital

Websites, landing pages, interfaces and content systems.

Digital gives the audience somewhere to go, with websites and interfaces that connect brand expression to a clear next step. We plan the content architecture, design the interface and structure the front end.

  • Websites
  • Landing pages
  • User interfaces
  • Content systems
Oando website on a laptop
Oando PLC: website redesign and content structure
(06)Identity in the worldSelected applications

Identity, in the world.

Haircare packaging range on a terrazzo plinth
Packaging
EasyGas brand applied to a delivery truck, cylinders and a website
Brand applications
Nexsen Architecture Studio banner suspended in an exhibition hall
Environmental identity
(07)Engagement(03) ways to work

The right team. The right engagement.

(a)

Defined projects

A focused brief with an agreed scope, schedule, review process and set of deliverables. Suitable for a brand identity, website, campaign or production.

(b)

Ongoing partnership

A continuing relationship around content, design and marketing priorities. Work is planned through an agreed cadence, with clear responsibilities and review points.

(c)

Integrated delivery

Strategy, design, production and digital work organised around the same initiative. A connected approach for briefs that need several disciplines working together.

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