Work02Lancôme
Lancôme: Beauty, in sharp focus.
Project
A 2021 product promotion design presenting a Lancôme skincare range in a single campaign composition.
Context & brief
The product promotion design presents a skincare range in a single campaign composition. The creative task centres on product visibility and a visual setting suited to the brand.
Our role
Product promotion design and campaign composition for the documented asset. Product formulation, packaging design and Lancôme’s wider global campaigns are not part of this work.
Creative approach
The artwork uses a deep blue environment, controlled highlights and reflective surfaces. Product scale and placement establish a clear focal hierarchy: the hero serum leads, the supporting products sit to either side, and the packaging stays legible throughout. Light on water and glass gives the composition its depth without pulling attention from the range.
Deliverables
- Product promotion design
- Campaign composition
What the work does
The finished composition brings the range into one recognisable campaign visual, with each product retaining its own identity.
Product promotion design / Campaign composition / 2021
Campaign artwork from the KOKI AFRICA portfolio. Lancôme products and packaging © Lancôme.
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