Work01Christie Brown
Christie Brown: Fashion, given a digital frame.
Project
Website design for Christie Brown, giving the fashion house a digital frame in which the collection leads and the interface steps back.
Context & brief
A fashion website needs to express the house’s identity while giving the collection room to speak. Our Christie Brown engagement centres on website design.
Our role
Website design. The campaign and collection photography shown on the site is the fashion house’s own; KOKI AFRICA did not produce it.
Creative approach
The design direction puts fashion imagery at the centre of the digital presentation. A restrained page hierarchy (quiet navigation, generous image space and measured typography) gives the brand a clear frame, so collection imagery and brand information can share the page without competing.
Deliverables
- Website design
- Collection-led page structure
- Editorial digital presentation
The collection comes first.
What the work does
The project translates the fashion house’s visual character into a digital setting. The collection imagery remains central, giving Christie Brown’s creative identity room within the page structure.
Website design / Fashion digital presentation
Collection photography shown on the website © Christie Brown.
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