Work12AfriMillions
AfriMillions: A campaign built for launch.
Project
Launch-campaign communication for AfriMillions, followed by brand-aligned campaign content.
Context & brief
The AfriMillions engagement centres on launch-campaign communication and subsequent campaign content.
Our role
Launch-campaign work and brand-aligned campaign content.
Creative approach
The work gives campaign messages a consistent visual frame, carrying the brand into time-sensitive launch and promotional content.
Deliverables
- Launch campaign
- Brand-aligned creative
- Campaign content
Not documented
No outcome measures were documented for this project, so none are claimed here. This case describes the creative scope that was delivered.
Our role & scope
Launch campaign / Brand-aligned creative / Campaign content
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