Work13Hot Reads
Hot Reads: A distinctive literary identity.
Project
The brand foundations for Hot Reads, a premium literary sanctuary and cultural experience brand.
Context & brief
Hot Reads is positioned as a premium literary sanctuary and cultural experience brand. Its engagement focuses on the foundations of the brand.
Our role
Brand strategy and positioning, logo and identity development, and selected collateral.
Creative approach
Strategy and positioning establish the character of the offer. Identity development and selected collateral translate that direction into tangible brand expressions.
Deliverables
- Brand strategy
- Positioning
- Logo and identity development
- Selected collateral
Not documented
No outcome measures were documented for this project, so none are claimed here. This case describes the creative scope that was delivered.
Brand strategy / Positioning / Identity / Collateral
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